What problems are keeping your company from achieving its goals? The Smart Plan turns these challenges into a strategic vision with tactical actions to produce quantifiable growth for your business.
From Salesforce to Starbucks, companies of all sizes are using inbound marketing. But what does that mean to you? The Smart Plan reduces uncertainty by showing you step-by-step, what inbound will look like for your company.
Successful inbound marketing is built on continuous improvement. The Smart Plan is designed to generate results today, to inform your campaigns for tomorrow.
Throwing all assumptions out the window, we'll prick up our ears and open our eyes to opportunities in your market. We'll define SMART goals to draw a realistic but challenging plan for finding and attracting your best-fit customers.
Your roadmap is fueled by permission-based, inbound marketing. Relevant content including blogs, eBooks whitepapers, email and video encourage visitors to interact with your brand, driving lead generation and customer acquisition.
Step-by-step instructions, coupled with clear and defined marketing metric benchmarks, your plan contains a list of campaigns, with deliverables and the timetables needed to produce quantifiable growth in your business, achieving your SMART goals.
The Smart Plan begins with internal alignment. We'll review past performance, conduct a competitive analysis, ask sales about their own challenges and consider broader business goals. Once we've got a complete picture, we'll present marketing goals that everyone can stand behind.
Who are your best-fit customers? Whether you have detailed customer profiles or a more general idea of your buyer, it pays to rediscover who your customer is. We'll learn about your existing customers, find out what makes them a good fit (or not) and conduct market research to better understand their goals, values and pain points.
We'll look at the three-stage progression of the buyer's journey – awareness, consideration and decision – as it relates to your business and your best-fit customers. Then we'll determine what is needed at each stage, such as a white paper, industry report or article, to nurture your prospects through each stage.
The tactical activities of your Smart Plan are now outlined into a weekly action plan. This is the essential supporting structure of your inbound marketing plan: it's designed to delight customers, hit your growth goals and function as a living document you'll use for the life of your business.